After I reading lots of positive reviews, I knew I would have to buy this. I brought this in she shade addiction, which is a bright berry colour. When applying this it goes on really smoothly as it’s application is cushions your lips. The colour is really bright so you don’t need to apply much before it goes too strong. I love the colour, it really is HD.
Once it’s dried, it does really go matte, as t’s still fairly shiny so don’t expect complete matte. The colours stays for a couple of hours, before needing touch ups. However, when eating or drinking it sometimes rubs away. If you have chapped lips I suggest using a lip scrub first, or else it will go on roughly. The product smells really good putting it on and wearing it, a bit like fake cherry.
This isn’t a lipstick or lip gloss, not even a liquid lipstick. I don’t really know how to describe it, while it’s on it feels weight less like a lipstick but applies like a liquid lipstick or gloss.
Overall, it is a great product and doesn’t cost very much. The colour’s really strong and lasts for a long time; but it’s not very matte, like I was expecting.